# Send the right text to the right shoppers with Segments

Not every shopper should get the same text. The people who bought last week are in a very different place from the ones who clicked but never checked out, or your quiet VIPs who haven't heard from you in a while. Blast them all the same message and you get low replies and high opt-outs.

If you've set up a campaign or built a flow in OneText, you've already used segments. You pick or build the audience right there as you go. What's new is a home for them. There's now a dedicated Segments page where you create, edit, clone, and reuse your audiences in one place, and you can see how big each one is at a glance. No spreadsheets, no exports, and no data team required.

![The Segments page shows all your saved audiences, each with its live size](https://cdn.hashnode.com/res/hashnode/image/upload/v1783203963321/9a821590-fe24-44dc-8e89-7c668aced5c7.png)

## Build an audience in a few clicks

Open **Segments**, hit **Create Segment**, and start from a ready-made template or a blank slate. The templates cover the audiences most stores reach for: recent purchasers, shoppers who *haven't* bought lately, text-to-buy customers, and people who engaged in the last 90, 180, or 365 days.

![Start from a template or build from scratch](https://cdn.hashnode.com/res/hashnode/image/upload/v1783203963497/a9efc3f6-d7a9-4354-9591-f43ea347cc5f.png)

From there you shape the audience in plain language. A **shopper has** (or **has not**) done something: placed an order, clicked a link, viewed a product, opted in, or updated their cart, within a time window you choose. Stack conditions with **AND** / **OR** to get as broad or as precise as you like.

![The audience builder, where you pick an action, a filter, and a time period and see the estimated audience size](https://cdn.hashnode.com/res/hashnode/image/upload/v1783203963653/d7cf89b1-858b-4f3a-9968-9e5ed3315db1.png)

## Know how big it is before you send

As you build, OneText estimates the **audience size** for you. That way you can see roughly how many shoppers a segment covers before a single text goes out. Every saved segment also shows its size in the list, along with when it was last refreshed, so your audiences never go stale on you.

## Then put it to work

A segment isn't a dead-end list. Save it once and it's yours to reuse:

- **Send a campaign** to it in a couple of clicks.
- **Clone and tweak** it to spin up a close variation.
- **Export a CSV** of the shoppers when you need it elsewhere.

Because segments are saved and reusable, your best audiences (VIPs, cart-abandoners, and lapsed buyers) are always one click away the next time you have something to say.

## Why it matters

Better targeting is the difference between a text people welcome and a text they mute. Reach the *right* shoppers and you'll see higher engagement, fewer opt-outs, and more revenue from every send, without messaging people who were never going to bite.

**Head to Segments in your OneText dashboard and build your first audience.** Start from a template, watch the size update, and send your next campaign to exactly the people who should get it.