Send the right text to the right shoppers with Segments

Build reusable shopper audiences from real behavior, see the size instantly, and text each group something that actually fits.

UpdatedJuly 4, 2026

•3 min read•View as Markdown

Send the right text to the right shoppers with Segments

Daniel Brain

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Build an audience in a few clicks

Open Segments, hit Create Segment, and start from a ready-made template or a blank slate. The templates cover the audiences most stores reach for: recent purchasers, shoppers who haven't bought lately, text-to-buy customers, and people who engaged in the last 90, 180, or 365 days.

Start from a template or build from scratch

From there you shape the audience in plain language. A shopper has (or has not) done something: placed an order, clicked a link, viewed a product, opted in, or updated their cart, within a time window you choose. Stack conditions with AND / OR to get as broad or as precise as you like.

The audience builder, where you pick an action, a filter, and a time period and see the estimated audience size

Then put it to work

A segment isn't a dead-end list. Save it once and it's yours to reuse:

Send a campaign to it in a couple of clicks.

Clone and tweak it to spin up a close variation.

Export a CSV of the shoppers when you need it elsewhere.

Because segments are saved and reusable, your best audiences (VIPs, cart-abandoners, and lapsed buyers) are always one click away the next time you have something to say.

Why it matters

Better targeting is the difference between a text people welcome and a text they mute. Reach the right shoppers and you'll see higher engagement, fewer opt-outs, and more revenue from every send, without messaging people who were never going to bite.

Head to Segments in your OneText dashboard and build your first audience. Start from a template, watch the size update, and send your next campaign to exactly the people who should get it.

Command Palette

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More from this blog

Build an audience in a few clicks

Know how big it is before you send

Then put it to work

Why it matters