Send the right text to the right shoppers with Segments
Build reusable shopper audiences from real behavior, see the size instantly, and text each group something that actually fits.
Not every shopper should get the same text. The people who bought last week are in a very different place from the ones who clicked but never checked out, or your quiet VIPs who haven't heard from you in a while. Blast them all the same message and you get low replies and high opt-outs.
If you've set up a campaign or built a flow in OneText, you've already used segments. You pick or build the audience right there as you go. What's new is a home for them. There's now a dedicated Segments page where you create, edit, clone, and reuse your audiences in one place, and you can see how big each one is at a glance. No spreadsheets, no exports, and no data team required.
Build an audience in a few clicks
Open Segments, hit Create Segment, and start from a ready-made template or a blank slate. The templates cover the audiences most stores reach for: recent purchasers, shoppers who haven't bought lately, text-to-buy customers, and people who engaged in the last 90, 180, or 365 days.
From there you shape the audience in plain language. A shopper has (or has not) done something: placed an order, clicked a link, viewed a product, opted in, or updated their cart, within a time window you choose. Stack conditions with AND / OR to get as broad or as precise as you like.
Know how big it is before you send
As you build, OneText estimates the audience size for you. That way you can see roughly how many shoppers a segment covers before a single text goes out. Every saved segment also shows its size in the list, along with when it was last refreshed, so your audiences never go stale on you.
Then put it to work
A segment isn't a dead-end list. Save it once and it's yours to reuse:
- Send a campaign to it in a couple of clicks.
- Clone and tweak it to spin up a close variation.
- Export a CSV of the shoppers when you need it elsewhere.
Because segments are saved and reusable, your best audiences (VIPs, cart-abandoners, and lapsed buyers) are always one click away the next time you have something to say.
Why it matters
Better targeting is the difference between a text people welcome and a text they mute. Reach the right shoppers and you'll see higher engagement, fewer opt-outs, and more revenue from every send, without messaging people who were never going to bite.
Head to Segments in your OneText dashboard and build your first audience. Start from a template, watch the size update, and send your next campaign to exactly the people who should get it.
